News

Testfakta’s recent laboratory test of windscreen wipers was featured on popular morning news show TV4 Nyhetsmorgon, reaching a national Swedish television audience.

Testfakta's latest laboratory test was featured on TV4 Nyhetsmorgon, a popular morning show on the national television channel

The EU's new directive against greenwashing means the end of vague claims about products' climate and environmental impact. Instead, companies must present evidence for their environmental claims.

Testfakta is set to make regular appearances on Swedish television channel TV4, presenting test results and sharing their benefits with the public.

The Green Claims Directive aims to address the shortcomings of environmental advertising regulation within the EU.

The Best-in-Test label enables premium pricing.

This YouGov survey was a real marketing experiment.
What happens when a new player is launched at a premium price position versus the perceived quality leader brand and the main private label brand?

Potentially triple the business with the Testfakta Verified quality mark

Big test of 14 veggie mincemeats - how you can be deceived by the "iron trap". 

Plant-based margarine has the highest amount of beneficial polyunsaturated fatty acids. Those with a high percentage of milk as a base have the highest percentage of saturated fats. Also, margarines with saturated fats cost almost twice as much. This according to Testfakta's laboratory test results.

Worse economic times mean that competition from private label is increasing - and that established brands must focus ever harder on quality. And communicate it. By Klaus Hahn, CEO of Testfakta Research Nordic.

Swedish crayfish contain such high levels of health-threatening PFAS substances that an adult can only eat three to six crayfish per week to manage below the guideline value. The levels are well above those found in imported crayfish. That's what Testfakta's cancer test shows.

High levels of PFAS in Swedish crayfish