The survey also shows that recognition translates into trust. Among those familiar with Testfakta, 82 percent say the label influences their perception of a product’s quality to a fairly high or very high degree.
Despite self-proclaimed experts’ tests in the tabloids and influencers selling products across social media, the credibility of serious product testing is not diminished – it is more relevant than ever.
– The fact that so many consumers both recognize and trust our label shows that Testfakta makes a real difference for consumers, says Klaus Hahn, CEO of Testfakta.
The survey, Testfakta Brand Awareness and Perception Survey, was conducted in spring 2025 by an independent analysis firm and included a representative sample of Swedish consumers.