Guiding consumers to conscious purchasing decisions
Published: 7 Aug, 2020
Testfakta's Quality Labels are well recognized as valuable guidance to better purchasing decisions. Both in-market experience as witnessed by our customers and numerous quantitative research studies have shown the significant impact on sales. A combination of the usage on packaging and in brand communications has proven most effective.
The use of the quality labels is subject to separate license agreements that usually last for 12 months with a possibility for prolongation with another 12 months (unless there are major product developments in the respective market). The labels are part of a communication package that includes Testfakta's publishing of the test results on the local Testfakta homepage as a trustworthy third party endorsement.
